ABOUT CHIMERA CONTENT MARKETING
chi·me·ra | \ kī-ˈmir-ə
Chimera works by bringing together a curated team of deep experts with the insights, skills and passion to meet the needs of each of our clients. Our team develops strategies unique to your brand, your goals, your sales funnel, your strengths, and your opportunities. We can also tactically execute those strategies. And we write compelling digital content.
The chimera originates from Greek mythology. The female creature has the strength of a lion, the cunning of a goat and the venom of a snake. She can also breathe fire. For us, a chimera represents the coming together of different qualities, expertise, influences and cultures. It’s about creatively merging incongruent ideas to form a cohesive whole. It symbolises strength, the awe-inspiring and transitional change.
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EVERYTHING WE DO IS BUILT AROUND SEVEN PRINCIPLES:
EXPLORE * CREATE * DELIVER * MEASURE * LEARN * ADAPT * GROW
Explore
Where are you now? Where do you want to be? Our aim is to help you understand the potential content marketing holds in achieving your objectives.
You need to meet your customers at every point – from awareness, through consideration and favourability to conversion.
Create
We create strategies aligned with your long-term business objectives and short-term goals. And we create content that educates, inspires, changes perceptions and compels action. From videos to podcasts, long- and short-form articles. From email marketing to press releases and communications. From presentations to newsletters.
Deliver
We don’t just build the big-picture strategy, we also think tactically about how to make it happen.
Breaking down what you want to achieve into reasonable objectives, we execute strategies to help drive success.
Measure
What metrics will be used to monitor the performance of activities designed to help you meet your objectives?
Analysing this data will help determine the impact of short-term activities and long-term goals.
Learn
Understand what’s working and what isn’t. Identify any gaps that need shoring up.
Are your consistent content tactics on track? Where and when might you need to bring in campaign-specific or time-sensitive tactics?
Adapt
Take stock of which tactics are helping you deliver your strategy, and which actions need to be refreshed.
New opportunities will arise, and we’ll help you flex to meet them.
Grow
Using both strategic and tactical content marketing elements, we’ll help you build an approach that is flexible, efficient and effective. In this way, we help you realise your full potential and support your business objectives. And when you see how much you’re learning and achieving, it keeps you motivated and keeps you moving forward.
Measure
What metrics will be used to monitor the performance of activities designed to help you meet your objectives?
Analysing this data will help determine the impact of short-term activities and long-term goals.
Learn
Understand what’s working and what isn’t. Identify any gaps that need shoring up.
Are your consistent content tactics on track? Where and when might you need to bring in campaign-specific or time-sensitive tactics?
Adapt
Take stock of which tactics are helping you deliver your strategy, and which actions need to be refreshed.
New opportunities will arise, and we’ll help you flex to meet them.
Grow
Using both strategic and tactical content marketing elements, we’ll help you build an approach that is flexible, efficient and effective. In this way, we help you realise your full potential and support your business objectives. And when you see how much you’re learning and achieving, it keeps you motivated and keeps you moving forward.
OUR VALUES
We are fuelled by collaboration, creativity and integrity.
These are the things that help us decide which clients we work with and how we work.
Collaboration
It’s important that you choose partners who understand you, your brand and your goals. But it’s also essential that your partners are a good fit with your values. Over the years, we’ve also come to believe that people who enjoy working together achieve better results.
Collaboration with you. We see ourselves as an extension of your team, sharing your passion for your goals. We can also collaborate with your existing in-house teams and marketing agencies to execute strategies and deliver projects. We’re with you for the long-term whether you want an on-going content marketing partner, a sounding board for a new idea, or answers to a content marketing question.
And collaboration for you. Our views on collaboration apply as much to our client relationships as they do to our pool of experts, who we call our preferred partners. Chimera works by bringing together a curated team of deep experts with the skills, insight and passion to meet the needs of each client.
Creativity
With a clear understanding of your brand and your short- and long-term business goals, we apply creativity to all our work. That’s why we love what we do. Bringing creative writers, designers and production specialists on board. Involving flexible project managers and strategic thinkers. It’s all part of the way we give you fresh ideas and insights, and deliver strategies, campaigns and content that achieve results.
Integrity
We’re all about having a head full of ideas and curiosity, a bucketload of positivity and a sense of humour. But it’s also important to have grit. To just dig in and get things done, especially when the going gets tough. That’s why integrity is important to us. We deliver on our promises.
Learn more about
Our Core Team
HERE
Want to know more? Let’s talk.
Book a meeting or send us an email.
Collaboration | Creativity | Integrity